We developed a custom tracking platform for a US-based startup to enhance click campaign analytics, enabling accurate data tracking and reporting.
Web Development
Web and Mobile
Enhanced tracking and reporting accuracy
Running a click campaign for web offers can be daunting when relying solely on ad platforms' capabilities for analytics and billing. A US-based startup partnered with us to build a custom tracker that sits between the ad platform and the web property. This platform tracks all clicks and associated data, offering email and Google Sheets reporting for data snapshots based on specific time ranges and frequencies. Later, the platform was extended to capture screen recordings, further enhancing its functionality and value.
Technologies used:
Company Background:
The client is a US-based startup specialising in digital advertising and marketing campaigns. They focus on optimizing web offers and click campaigns, relying on accurate data tracking and reporting to improve campaign effectiveness and transparency.
Client Challenges:
Before engaging with us, the client faced several challenges:
Goals and Objectives:
Scope of Work:
Methodology:
We employed an Agile development approach, focusing on iterative progress, constant feedback, and flexibility to adapt to changes.
Technologies Used:
Development Process:
Customisation and Innovation:
Deployment:
The deployment process was executed in stages to ensure a seamless launch. The platform was integrated with the client’s existing systems and thoroughly tested for reliability and performance.
Testing:
Extensive testing strategies, including unit testing, integration testing, and user acceptance testing, were implemented to ensure the quality and accuracy of the platform.
Training and Support:
Provided comprehensive training to the client’s team on using the new platform. Ongoing support was offered post-deployment to address any issues and ensure smooth operation.
Quantitative Results:
Qualitative Results:
Comparison:
Before the implementation, the client struggled with variable data tracking and reporting challenges. Post-implementation, the platform provided accurate tracking, seamless data sharing, and enhanced reporting capabilities, significantly improving campaign management and transparency.
The partnership with the US-based startup successfully addressed their click campaign challenges through the development of a custom tracking platform. The platform’s robust design, strategic integrations, and innovative features resulted in accurate data tracking, improved transparency, and enhanced campaign management.
If you’re looking to optimise your digital campaigns with innovative tracking solutions, contact us today.
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