Virtual jewelry try-on app boosts user interaction and satisfaction, leading to a 75% increase in customer engagement.
UX | UI
Web and Mobile
Boosts engagement
Design Psychology
In the Log In process, sliding screens were used to introduce users to the app's features step-by-step. This approach helped to avoid overwhelming users with too much information at once, keeping them interested and engaged. By showing brief and clear information in an attractive way, users were more likely to stay involved and complete the log-in process easily.
Design Psychology
Choice Overload Mitigation: Filters or sorting options were implemented to help users narrow down their choices and reduce decision fatigue.
Grid Layout: Products were arranged in a grid layout for easy scanning and comparison, leveraging Gestalt principles like proximity and similarity.
Design Psychology
Visual Focus: By prominently displaying the product image, users get a clear and detailed view of the item, which helps in making a visual connection and evaluating the product’s appeal. Large, high-quality images also enhance trust and credibility.
Social Proof and Engagement: The share button encourages users to share the product with friends or on social media. This not only leverages social proof but also increases brand visibility and user engagement.
Ease of Use: By placing the "Add to Cart" button prominently on the screen, users can easily and quickly add the product to their cart. This simplifies the purchasing process and reduces friction, leading to higher conversion rates.
Design Psychology
Immersion: VR technology was utilized to provide users with an immersive experience, allowing them to visualize how the jewellery looked in real life.
Sense of Presence: Interactive features like 360-degree views or virtual try-ons were incorporated to make users feel like they were physically interacting with the product.
Design Psychology
In the "Customer Spotlight" section, the website displayed videos of happy customers. These videos showed real people talking about their positive experiences with the products. By using these videos, the website aimed to build trust and credibility. It showed potential customers that others had good experiences, which could help them feel more confident about buying something.
Design Psychology
1. Grid Layout: Products were arranged in a grid layout, adhering to Gestalt principles such as proximity and similarity. This layout facilitated easy comparison among products, enabling users to quickly scan through options and make informed decisions.
2. Visual Engagement: The virtual try-on feature captures users' attention and encourages interaction with the products. By allowing users to visualize how the jewellery looks on themselves virtually, it enhances engagement and interest in the items.
Design Psychology
Design Psychology
In the pricing information displayed, transparency was maintained by providing clear and detailed breakdowns, including taxes and shipping costs. This ensured that users were informed upfront, avoiding surprises at checkout and fostering trust between users and the website.
Design Psychology
In the Log In process, simplicity and minimalism were prioritised, with the log-in process being kept simple and streamlined with minimal form fields. This approach aimed to reduce friction and increase the likelihood of user engagement, contributing to a smoother user experience.
Design Psychology
In the Delivery Screen, users were provided with clear and concise information about delivery options, including estimated delivery times and any associated costs. This approach ensured that users' expectations were managed effectively, contributing to a smoother overall experience.
In summary, RatnaAura's virtual jewellery try-on app improves online jewellery shopping. It helps people who struggle with not being able to try on jewellery before buying online. RatnaAura lets users try on jewellery virtually using their phone's camera. This way, they can see how it looks before they buy it. The app also cares about where its materials come from. It shares information about where they're sourced, making sure they're responsible.
Throughout the design process, RatnaAura listened to what users wanted. They used surveys to understand users' needs. They also used design tricks to make the app easy to use and trustworthy. For example, they made sure the log-in screens were simple, and they showed clear delivery information.
Additionally, RatnaAura also offers a desktop version of their website, providing users with a seamless experience across different devices.
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