Case Study - Building a Customized E-Commerce Portal with Medusa

Intuio Software Labs used Medusa as the foundation to create a highly customizable e-commerce portal, delivering a powerful alternative to Shopify for enhanced user experiences.

Overview

In today’s fast-evolving e-commerce world, flexibility and customization are key. At Intuio Software Labs, we harnessed the power of Medusa, the world’s most flexible open-source commerce platform, to build a highly customizable e-commerce solution. This platform serves as a compelling alternative to traditional platforms like Shopify and Magento, giving businesses more control, scalability, and the ability to create tailored online stores suited to their unique needs.

Our Medusa-based solution allows companies to move beyond the limitations of rigid platforms and adopt a fully customizable, headless architecture. Whether your goal is to improve performance, lower costs, or integrate custom features, our solution is designed to help your business scale and succeed in today’s dynamic e-commerce environment.

Challenge
Shopify users face limitations in terms of customization, performance, and scalability as their business grows. Intuio Software Labs decided to develop an in-house solution combining Medusa and Strapi, providing e-commerce companies a flexible, scalable alternative to Shopify.

Key limitations faced by Shopify users include:
- High Costs: Shopify's recurring fees and transaction charges increase operational costs significantly as businesses scale.
- Limited Customization: Shopify offers limited flexibility when businesses need custom features or third-party integrations.
- Performance Issues: For high-traffic stores, Shopify's platform can lead to performance bottlenecks.

Solution
Intuio Software Labs created a custom solution using Medusa and Strapi to address these challenges:

- Headless Architecture: The combination of Medusa and Strapi provided an API-driven, headless e-commerce platform allowing businesses to customize the frontend and backend fully.
- No Transaction Fees: Unlike Shopify, Medusa eliminates transaction fees, reducing overall costs for businesses.
- Unlimited Customization: Strapi's open-source CMS provided unparalleled flexibility, allowing companies to integrate third-party tools, customize product pages, and handle dynamic content easily.
- Scalable Infrastructure: The headless architecture was designed for high-traffic stores, ensuring a high-performing solution for growing businesses.

Results
- 50% reduction in operational costs: By eliminating transaction fees and reducing subscription costs.
- Improved performance: The headless setup enabled businesses to scale smoothly and handle larger traffic volumes with ease.
- Unlimited flexibility: Businesses could now implement custom designs, advanced SEO strategies, and third-party integrations, offering a tailored e-commerce experience.

What we did

  • Front-end (Next.js)
  • Back-end (Next.js)
  • Database (PostgreSQL)
  • Google Cloud Platform (GCP)
Reduction in Operational Costs
30%
Customizable User Experience
100%
Transaction Fees
0%

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Our offices

  • Goa
    Corporate Office: Cubicle-7, Centre for Incubation and Business Acceleration, Verna - Goa, India, 403722